活动策划公司：新品发布会策划方案

参与者

活动主要内容

活动流程

场地布置

节目推荐

前期准备

费用测算

活动目的

1、通过活动及媒体正式对外宣布公司第一款产品碎纸机正式上市；

2、进一步提高新品牌和新产品在经销商、媒体、潜在客户中的知名度； 3、作为公司的第一款产品，具有里程碑式的意义，通过活动为公司后续产品打开销售渠道。

篇二：新产品发布会策划书

智能中央控制系统 产品发布会

策

划

书

二〇一二年十一月

前 言

新产品内容简介

智能中央控制系统，是结合手机﹑平板电脑APP应用和PC机，本着“创造人类新生活”的品牌宗旨，实现对灯光、电动窗帘、家庭影院与多媒体系统、家用电器等设备的自动化控制，以及实现可视对讲、家庭视频监控、外部入侵、家庭犯盗，防火、煤气泄漏、家庭环境监测等家庭安全防范功能。

智能系统间的通信采用有线与无线相结合的方式，可为用户提供个性化的系统解决方案，让智能家居与生活和谐相融，真正成为现代生活的好伴侣，为用户提供便捷、舒适、时尚的生活品质。智能家居控制系统以主动控制和自动控制相给合，在方便居家生活的同时，实现以用户居家生活习惯性场景控制和事件组合的自动控制功能。

智能系统支持本地与远程控制，安防系统在发生警情的情况下，将自动发出报警信号，及时通过电话、短信、手机客户端方式通知用户，并向安保部门发出警报，确保家居家安全，让人们省心省力。

目 录

一.活动主题 ······························································································· 6

二.主办单位 ······························································································· 6

三.活动时间 ······························································································· 6

四.活动地点 ······························································································· 6

五.会议议程安排 ······················································································· 6

六.场地布置布展 ······················································································· 7

七.参会应邀人员 ······················································································· 8

八.发布会组织 ··························································································· 8

九.发布会资料袋内容 ··············································································· 9

十.提供给媒体的资料 ··············································································· 9 十一.发布会筹备和所需物品 ··································································· 9

（1）发布会筹备： ····················································································· 9

（2）所需物品： ······················································································· 10 十二﹑会场人员就位 ·············································································· 11

一.活动主题

智能中控 用科技改变生活

二.主办单位

次元电子科技有限公司

三.活动时间

（2014年6月1日上午10:00 暂定）

四.活动地点

（昆明市市中心 暂定）

五.会议议程安排

发布会前一天下午，完成现场的主要搭建等。

07:30 音箱等设备再次调试。

08：30 人员到位，包括主持人，礼仪人员，各参会工作人员等。

08：35 开始彩排走场。